Thursday, 7 November 2013

BRANDING 101 (part 2): SIZE (BUSINESS CARD OR PLACARD)

            
The saying that goes: “small is beautiful”, which was most probably coined by a dwarf, substantiates this topic. In three words it explains that small things make for simplicity, which is what a business card ought to be – simple. And it all makes much more sense to me now, although I’m not a dwarf…I’m just three feet and not much inches.